HOUSE

WE AREN’T GOING TO TELL YOU ABOUT HOW WE’RE DISRUPTIVE.
NO STORIES OF HOW WE WERE BANKERS LOOKING
FOR THE ‘PERFECT SHOE’ BUT COULD NEVER FIND IT.
YOU WON’T SEE TWEED INSERTS, VIBRAM SOLES,
POINTY SHOES OR RED LACES. THAT’S A GUARANTEE.
(WELL, LET’S SEE ABOUT THE VIBRAM).
WE ARE SHOE FANS,
PUNTERS OF GOOD FOOTWEAR.
WE WEAR THEM TO DEATH EVERY DAY AND WIPE
THEM DOWN WHEN WE GET IN.

FOR US THE CLASSIC SHOE IS ABOUT CHARACTER.
IT’S A 20 YEAR OLD BATTERED LOAFER WHICH HAS SEEN
THE INSIDE OF EVERY PUB IN THE SQUARE MILE.
IT’S LONDON PERSONIFIED.
THERE’S NO DENYING ITS SLICK,
BUT IT HAS A ROUGHNESS THAT KEEPS YOU COMING BACK.
IT’S THAT ROUGHNESS THAT MAKES IT REAL,
AND IT’S WHAT WE PRIDE OURSELVES ON.

WHETHER YOU’RE IN SUITING OR SELVEDGE,
WE JUST WANT OUR SHOES TO BE WORN.
YOU CAN SCUFF THEM OR MAKE SURE THERE’S NEVER AN
IMPERFECTION, IT’S NO BOTHER TO US.
WE WANT YOU RE-SOLING THEM IN TWENTY YEARS TIME,
WE WANT YOU TO ENJOY THEM.